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About Us


"To bring together key people who have the passion for and commitment to proactively work towards assisting whanau achieve “Total Wellbeing”

STRIVE stands for:



The Maori Symbols or meaning for Hei-Matau more commonly known as the fish hook symbolizes prosperity.

Maori use fish in many of their traditional food dishes. Fish were so plentiful to the Maori that the simple ownership of a fish hook means prosperity. The Hei-Matau (fish hook) also represents strength, determination and good health as well as providing safe journey over the water

The two Fish hooks that entwine the S of STRIVE signifies that call people can enter our services at any point in their lives when they need assistance and will exit at will on receiving the help and awhi they need.

STRIVE staff are mindful of the significant difference between “A hand up and a handout” and is committed to assisting and encouraging individuals to take responsibility for themselves and their whanau and to strive for a better life.



STRIVE Community Trust is committed to providing services that collectively address the social, economic, education and cultural needs of all people that reside in our rohe


  • Effective Leadership
  • Relationships with all people
  • Tikanga (doing the right thing by others)
  • Quality and Professionalism
  • Aroha and Compassion
  • Respect for self and others
  • Kanohi ki te Kanohi practice (face to face dialogue)
  • Honesty, Integrity, Loyalty and Trust


With people of all nationalities, acknowledging the special relationship between Maori as Tangata Whenua, in harmony with the principles of the Treaty of Waitangi


For all people regardless of race, colour, culture, gender, religious beliefs, age, physical and mental characteristics economic status , sexual orientation and geographical location


For all people directly affected by STRIVE Community Trust’s conditions, activities and decisions


Open and honest communication involving all stakeholders

STRIVE: Empowering whanau to be independent and strong

STRIVE Community Trust supports families in the South Auckland community to gain the skills they need to take charge of their lives. STRIVE CEO Sharon Wilson-Davis describes the Trust’s role.

“We want to help whanau surmount the barriers and hardships they face through a hand up - not a handout as there is a very big difference. The huge impact and benefits of being gainfully employed are immeasurable, not only for the individual but for their whanau and community.“

STRIVE Community Trust, previously known as Tamaki Ki Raro Trust was established by the Tainui Maori Trust Board to assist with the social and economic development of local marae and to awhi Tainui whanau living in the area. Over several decades, the trust’s activities extended to provide social services to support the diversity of ethnicities residing in the area. In July 2010 the name Tamaki Ki Raro Trust was returned to the Tainui Iwi to serve its  original kaupapa/purpose and to provide for Waikato people and the land it was set up to serve. STRIVE Community Trust was established to provide services to the wider community.

Kia Kaha, Kia Maia, Kia Manawanui - to be the best we can be.